{"id":4622,"date":"2026-11-03T19:53:50","date_gmt":"2026-11-04T00:53:50","guid":{"rendered":"https:\/\/hotelloslagosspa.com\/?p=4622"},"modified":"2026-11-03T19:53:51","modified_gmt":"2026-11-04T00:53:51","slug":"turismo-de-calidad-viajar-mejor-vale-mas-que-viajar-mas","status":"publish","type":"post","link":"https:\/\/hotelloslagosspa.com\/index.php\/2026\/11\/03\/turismo-de-calidad-viajar-mejor-vale-mas-que-viajar-mas\/","title":{"rendered":"Turismo de calidad: viajar mejor vale m\u00e1s que viajar m\u00e1s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un destino no se mide por cu\u00e1ntos visitantes recibe, sino por lo que cada visita deja en quien viaja y en el territorio. Esa es la idea del turismo de calidad, y hoy la respaldan tanto las cifras como lo que piden los viajeros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 significa turismo de calidad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Significa priorizar la calidad sobre la cantidad: aumentar el gasto con sentido y la duraci\u00f3n de la estad\u00eda, en lugar de engrosar las estad\u00edsticas con visitas r\u00e1pidas (<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/bibliotecadigital.univalle.edu.co\/entities\/publication\/4155662d-c90d-4846-a962-2c04c30e1a5f\/full\">Universidad del Valle<\/a>). Taleb Rifai, ex secretario general de la OMT, sostuvo que el problema no es el volumen de turistas sino la falta de gesti\u00f3n de los destinos (<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.hosteltur.com\/lat\/158700_espana-sostenibilidad-destinos-crecer-volumen-calidad.html\">Hosteltur<\/a>). Calidad es, ante todo, gestionar bien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que muestran los datos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En junio de 2026, Madrid present\u00f3 ante ONU Turismo un estudio de Virtuoso: el viajero de alto valor gasta en promedio 10.183 euros por viaje, un 63% m\u00e1s que el turista internacional medio, y el 71% toma medidas para reducir la huella de sus desplazamientos (<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/diario.madrid.es\/blog\/notas-de-prensa\/maillo-presenta-a-madrid-como-caso-de-estudio-de-sostenibilidad-y-turismo-de-alto-impacto-en-onu-turismo\/\">Ayuntamiento de Madrid<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El volumen, en cambio, es vol\u00e1til. Colombia recibi\u00f3 6.496.458 visitantes no residentes en 2025, un 8,1% menos que en 2024, aunque la llegada de extranjeros creci\u00f3 3,8% (<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.portafolio.co\/negocios\/industrias\/llegada-de-extranjeros-no-residentes-a-colombia-crecio-3-8-en-2025-pese-a-caida-del-total-de-visitantes-488655\">Portafolio<\/a>). En Medell\u00edn, la ocupaci\u00f3n hotelera del primer semestre de 2026 fue de 59,0%, 6,6 puntos por debajo de la de 2025 (<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.medellin.gov.co\/es\/sala-de-prensa\/noticias\/que-esta-pasando-con-el-turismo-en-medellin-las-cifras-que-deja-el-primer-semestre-de-2026\/\">Alcald\u00eda de Medell\u00edn<\/a>). Lo que se sostiene en el tiempo no es la cifra de visitas, sino la experiencia que hace regresar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que buscan hoy los viajeros<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una encuesta a 14.000 viajeros en 14 pa\u00edses, Colombia incluida, concluye que descansar, reconectar y vivir experiencias significativas pesa m\u00e1s que la cantidad o el lujo (<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.valoraanalitik.com\/los-colombianos-cambiaran-forma-de-viajar\/\">Valora Analitik<\/a>). Para el 86% de los viajeros de ocio, el tiempo de calidad es la prioridad al planear sus viajes (<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.hosteltur.com\/173035_minor-hotels-identifica-para-2026-un-viajero-que-busca-conexion-emocional.html\">Hosteltur<\/a>). Y seg\u00fan Euromonitor, el turismo avanza hacia un modelo regenerativo donde el impacto sostenible y el valor de la experiencia pesan m\u00e1s que el volumen (<a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/mercado.com.ar\/vida-y-estilo\/happy-places-el-bienestar-se-integra-al-diseno-de-experiencias-turisticas-globales\">Mercado<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo lo entendemos en Los Lagos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En Barbosa, a unos 40 minutos de Medell\u00edn, no buscamos llenar el mayor n\u00famero de d\u00edas con el mayor n\u00famero de personas. Buscamos que una familia salga con la sensaci\u00f3n de haber estado realmente juntos: sin af\u00e1n, con espacio para conversar, jugar y descansar. Por eso trabajamos con caba\u00f1as familiares, piscinas y jacuzzi pensados para compartir, y con planes que dejan tiempo para disfrutarlos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada familia que regresa es la mejor se\u00f1al de que apostar por la calidad funciona. Escr\u00edbenos por WhatsApp y dise\u00f1emos tu pr\u00f3ximo plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un destino no se mide por cu\u00e1ntos visitantes recibe, sino por lo que cada visita deja en quien viaja y en el territorio. Esa es la idea del turismo de calidad, y hoy la respaldan tanto las cifras como lo que piden los viajeros. Qu\u00e9 significa turismo de calidad Significa priorizar la calidad sobre la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turismo de calidad: viajar mejor vale m\u00e1s que viajar m\u00e1s -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotelloslagosspa.com\/index.php\/2026\/11\/03\/turismo-de-calidad-viajar-mejor-vale-mas-que-viajar-mas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo de calidad: viajar mejor vale m\u00e1s que viajar m\u00e1s -\" \/>\n<meta property=\"og:description\" content=\"Un destino no se mide por cu\u00e1ntos visitantes recibe, sino por lo que cada visita deja en quien viaja y en el territorio. 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